These terms and conditions ("Standard Terms") shall be deemed incorporated by reference into any insertion order (the "Insertion Order") submitted by the Advertiser or its agency set forth in the Insertion Order (collectively, "Advertiser") and shall govern the Insertion Order, superseding all terms therein except for those relating to advertisement scheduling and pricing. All Insertion Orders are subject to acceptance by Hifunda. Rates and the Standard Terms are subject to change without notice. Hifunda reserves the right to refuse or cancel any Insertion Order, without cause, at any time. The Standard Terms and Insertion Order shall be collectively known as the "Agreement." Advertiser and its agency (if applicable) shall be jointly and severally responsible under this Agreement.

1. Term of Agreement:
   The term of this Agreement commences on the Acceptance Date set forth in the Insertion Order and terminates on the End Date set forth in the Insertion Order.

2. Terms of Payment:
   Unless otherwise agreed upon, the payment terms will be strictly on ADVANCE BASIS. At the sole discretion of Hifunda, Credit terms may be considered and advertiser may submit completed credit application to determine terms of such payment. If no credit application is submitted or Hifunda.com denies the request for credit in its sole discretion, the Insertion Order must be paid in advance of the advertisement start date. If Hifunda.com approves credit, Advertiser will be invoiced on the first day of the contract period set forth on the Insertion Order and payment shall be made to Hifunda.com within thirty (30) days from the date of invoice (‘Due Date’). Amounts paid after the Due Date shall bear interest at the rate of Two percent (2%) per month (or the highest rate permitted by law, if less). In the even the Advertiser fails to make timely payment, Advertiser will be responsible for all reasonable expenses (including attorney’s fees) incurred by Hifunda.com in collecting such amounts. Hifunda.com reserves the right to suspend performance of its obligations (or under any other agreement with Advertiser) in the event Advertiser fails to make timely payment hereunder or under any other agreement with Hifunda.com.

3. Taxes and levies:
   All payment amounts in this Agreement are in Indian Rupees & U.S. dollars and are exclusive of any applicable taxes and shall be made free and clear of, without reduction for, (and Participant shall be responsible for and shall indemnify Hifunda against) any applicable foreign, state, and local taxes; value-added or sales taxes; withholding taxes, duties or levies and assessments, howsoever designated or computed, pertaining to the payments under this Agreement (excluding taxes based upon the net income of Hifunda). Participant shall promptly furnish Hifunda with tax receipts evidencing the payment of any taxes referred to in the preceding sentence. Hifunda and Participant shall cooperate with each other in minimizing any applicable tax and in obtaining any exemption from or reduced rate of tax available under any applicable law or tax treaty.

4. Position:
   Expect as otherwise expressly provided in the Insertion Order and paid for as per the applicable rate, positioning of advertisements within the Hifunda.com home page or on any page is at the sole discretion of Hifunda.com.

5. Usage Statistics:
   Unless specified in the Insertion Order, Hifunda makes no guarantee with respect to usage statistics or levels of impressions for any advertisement. Advertiser acknowledges that delivery statistics provided by Hifunda are the official and definitive measurements of Hifunda's performance on any delivery obligations provided in the Insertion Order. No other measurements or usage statistics (including those of Advertiser or Third Parties) shall be accepted by Hifunda or have any effect on this Agreement. An "impression" means each occurrence of a display of an advertisement.